In line with Lucerne Festival Forward's values of innovation and experimentation, Lucerne Festival and Patron-of-Art.com – a digital collectibles platform for cultural institutions – will launch the festival’s first collection of non-fungible-tokens (NFT). The NFTs will represent limited-edition digital replicas of four unique posters from Lucerne Festival’s archives. The sale will start exclusively at Patron-of-Art.com on 2 November 2022.
“It is in Lucerne Festival’s DNA to be innovative, not just in live concert experiences but in engaging and interacting with our audience”, explains Michael Haefliger, Executive and Artistic Director of Lucerne Festival. “I’m incredibly excited to launch our first collection of NFTs and share artworks representing our past festivals. This new technology gives us a creative way of reaching an audience that we may not reach through traditional channels.”
Dr. Stephan Holzer, CEO and Founder of Patron-of-Art.com, says: “It is an honor to partner with a renowned cultural institution like Lucerne Festival. Projects like this can help them to gain traction with a growing digital audience and nurture a new generation of classical music enthusiasts, while engaging their existing audience in a unique and meaningful way.”
The NFT collection The Lucerne Festival, previously known as Internationale Musikfestwochen Luzern, dates back to 1938. It was then, with a legendary "Concert de Gala”, that Arturo Toscanini gathered celebrated soloists to form a unique elite orchestra. A well-known artist was commissioned each year to create a poster to represent the Summer Festival.
The first NFT collection will feature:
Internationale Musikfestwochen Luzern, 1954 – Donald Brun
Internationale Musikfestwochen Luzern, 1991 – Niklaus Troxler
Internationale Musikfestwochen Luzern, 1994 – Rosmarie Tissi
"Eros" – Lucerne Festival, 2010 – Interbrand