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Zurich Insurance Company Ltd
Zurich Insurance Company Ltd and LUCERNE FESTIVAL have enjoyed a close partnership ever since the early 1990s. In 2005, Zurich became Main Sponsor of LUCERNE FESTIVAL at Easter and in Summer.
A particular goal of Zurich is to foster concert formats that are suitable to today’s world and to support the development of a new audience for classical music.
For this reason Zurich is also a Partner of two future-oriented LUCERNE FESTIVAL projects. First, the Young Performance format affords young instrumentalists an opportunity to realize innovative programs for the musical stage for families in collaboration with acclaimed directors, choreographers, and composers. In addition to performances at the Festival itself, Zurich presents these productions as part of an annually occurring tour of Switzerland. Second, the attractive “40min” event series uses hosted programs to give insights into the creative process of music and moreover offers enjoyable concert experiences for everyone for free.
Zurich is convinced that a thriving artistic and cultural environment plays a significant role for the life of the society and therefore also for the customers, employees and shareholders. This conviction, as well as the aspiration to be the best global insurer, underlies Zurich’s desire to promote outstanding artists and make classical and contemporary music more accessible to a broad audience.